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MSME Weekly
Business glossary

Seller network participant

An ONDC participant that connects sellers and their offerings to the network.

In practice

A seller should understand which participant handles onboarding, catalogue issues and order support before committing to an operating process.

Go to the source

ONDC: Roles on the network ↗

Read the related explainer →

MSME Business News editorial desk · Reviewed 24 September 2026