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MSME Weekly
MSME Weekly

The small business brief.

A reading list for owners who want useful context on money, markets and the decisions ahead.

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Opinion

More TV Advertising Space, but Will Small Businesses Benefit?

India’s removal of the television advertising-duration cap gives broadcasters more commercial freedom. For MSMEs, it could create fresh opportunities to reach customers. But more available airtime does not automatically mean better value.

20 Oct 2026